The partnership

West End Homelessness is a partnership between The Connection at St Martin’s and the Westminster business community. We are passionate about and committed to ending homelessness in Westminster.

Homelessness impacts whole communities, and needs a whole-community approach to solve.

West End Homelessness funds The Connection’s Street Engagement Team, which provides a proactive response to the issues of rough sleeping, begging and street population in Westminster.

Our dedicated Street Engagement Advisors take time to carefully establish and develop trusting relationships with clients on the street – where we find them. We focus on their priorities, not our own, and work at their pace.

This is an innovative approach to supporting some of the most vulnerable and traumatised people in our society, some of whom had previously been seen as a ‘lost cause’. 

Westminster is home to a huge number of thriving and successful businesses – together we are enormously powerful. If we join our voices together to challenge one of the greatest injustices of our time, we can be heard. And if we tackle this issue together, we can make a lasting impact.

Are you a local business? Get involved by:

  • Donate. By supporting West End Homelessness, you will be providing sustainable long-term support to some of the most vulnerable people in our community. Email today to find out more about how your business can be part of the solution to homelessness in the West End.
  • Read and Share. Homeless people are not the problem – homelessness is the problem. Please read and share the stories highlighted by the West End Homelessness campaign.
  • Make a ReferralIndividuals within the local business community are our eyes and ears on the ground. You are uniquely positioned to support the Street Engagement Team to reach people in need of our support. Thank you.

West End Homelessness also works as part of Westminster’s Hidden Network, a network of dedicated professionals and volunteers working around the clock to end rough sleeping in Westminster – which includes The Connection’s wider homelessness services.

Our partners

Heart of London Business Alliance


New West End Company

City of Westminster


Network Rail